As a creative catalyst I feel a force between two people, two companies, or a brand and an entrepreneur. I then forge that force into a serendipitous connection that nobody saw coming.
— Lisa Richmon
My method for appealing to multiple generations of buyers who “shop their age” across industries:

Good writing shows your age, not mine.
— Lisa Richmon

B2C Copywriting. Landing pages.

consumer facing AD WORK

Original content

A few firsts:

Introvert or Extrovert? Love your doctor or feel rushed or confused by what they say? “Finding Dr. Right” disrupted the patient-doctor communication conversation and became a fixture in the Isabel Briggs-Myers Memorial library.
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36 Hours: Virginia Beach revealed to NYT readers the unknown identity of a hip hop hotbed— home to mega-stars like Pharrell Williams, Missy Elliott, Tim Mosley, aka Timbaland and Chad Elliott - and Edgar Cayce and Pat Robertson. 
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Sarah Feingold cannonballed her way into a job as the first in-house attorney at ETSY. The serial trailblazer was one of four groundbreaking women careerists who led the reinvention brigade and married their hobbies to their work.
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I took Washington Post readers on their first Jew-ish caretaking journey in a tender but humorous story about my dying father.
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A writing workshop for ick-free copy? My class at General Assembly New York gave entrepreneurs the freedom to market their brands without succumbing to clichés.
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POP-CULTURE

Pitch Copy for Global Event Production Client

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Idea-Lirius: A podcast about the value of creativity in business and pop-culture

Sponsored by Fast Company, today’s guest is Kevin Miles, an award-winning copywriter and creative director whose words + ideas have helped shape brand stories for McDonald’s, the NBA, Fiat, Salesforce, and General Mills…  Read More


THOUGHT LEADERSHIP

Article for The Fourth Floor: Happy Holidays

We shudder just thinking about ‘ancient’ times when people faced the holidays without Amazon Prime. The enlightened podcasts of the day however suggest a more sustainable source of love and joy …  Read More

Mission-centric business post for CEO, Founder & Healthcare Champion: Dr. Kapoor

Should I believe patients when they tell me they look forward to our clinic visits?
Sitting still while someone pokes away at your eyeballs doesn’t have the same appeal as a latte at your favorite coffee shop or a stress-relieving scalp massage in a spa … Read More


social impact storytelling

Special Feature: A Founder’s Story

Meet Micheline Khan, founder of the first app in Canada focused on culturally responsive mental health support for BIPOC communities. Read More


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Gonnabe Copywriter: From budding creatives to Ad Land’s new leaders

A writer's vision for onboarding talent in Ad Land is turning the lunch table with a few 'cool' kids, to an open invitation party. Read More


Found by veganism, corned-beef lover becomes founder of first meatless deli business

Jenny Goldfarb grew up in South Florida, born into a family of delicatessen owners, she ate her weight in kosher-style corned beef. Munching on subs with friends before the beach, it never crossed her mind that she would... Read More


The Neighborhood Harvest delivers on its promise to deliver and disrupt

Don’t call John Stein a disruptor. Those who know him best describe Stein as a gentle soul who avoids self-promotion and harsh words. The Baker’s Crust and Neighborhood Harvest CEO they see is always ready to rally behind an innovative food product or service... Read More


Roast Rider Coffee + Café — Their Story is Our Story

We sound braggy but feel lucky saying that Roast Rider is the only craft coffee café in Virginia to represent Equator, George Howell and Amavida, early B Corps using business as a force for good. We like to think they are as picky about their wholesale partners as we are about our roasters... Read More

Food + Hospitality

 36 Hours in Virginia Beach

IN 1607, the first Europeans landed at Cape Henry, now known as Virginia Beach, but they didn't stick around and went instead to Jamestown, where they established the first permanent British colony in America….  Read More


Ruth Reichl: Taking a Bite Out of Life

Ruth Reichl was born an old soul in the kitchen, but her path from Berkeley commune to New York Times restaurant critic to editor-in-chief of Gourmet magazine was not a tightly scripted story. Ruth didn't really choose a career in food any more than she chose her parents…. Read More


Terrapin 2.0: Farm-fueled, color-blazed, and fired up

If you ask chef Amy Brandt what makes Terrapin in Virginia Beach the area’s marriage proposal mecca, she’ll propose two main ingredients. “There’s only one restaurant in the area with the intimacy of Terrapin and 100% integrity in everything they do,” says... Read More


 

Healthcare + Wellness

Finding Dr. Right

The first time I met Dr. Anna, it was love at first sight. On our first hour-long "date" she complemented me on my red sneakers, laughed at my jokes, and listened intently to a story about my ailing father…. Read More


First, Dad Lost Mom. Then He Lost His Tether to Reason.

When my mother, Trudy, died, my father, Alan, went underground. He resurfaced a month later with Sally, a wealthy Boca Raton widow. Dad married Sally at the Boca Raton Hotel and divorced her before I finished writing thank… Read More


Career + Transition

Fired With Benefits

Thanks to my old boss, the most dreadful job I ever had gave me a parting gift that changed everything. Watch what happens when you channel your desire to see the best in someone, share your thoughts, and make a little magic, anytime… Read More.


Second Acts: From Crafty Corporate Lawyer to DIY Lawyer—Sarah Feingold

Former Life—Raised by artist parents, Feingold took her first metalsmithing class at age 12 and fell in love with creating her own necklaces and earrings. She pursued metalwork in college, but decided as a vocation, it wasn’t for her (long hours of making jewelry, “made my back hurt and hands bleed,” she says) and pursued a legal career instead…. Read More


Non-profit + Social Activism 

Journaling Journalist: Drawing Virginia into his Civil Rights Playbook

On Monday before Election Day, the Hampton Roads community is invited for a FREE triple shot of Vitamin A when activist, author, and artist Christopher Noxon stirs up ‘good trouble’ for civically minded and modern-day activists. In a reception-style talk, and first-ever... Read More


Jewish Book Festival 2019-2020

Stirring up Good Trouble. The Science of Snacking. Israeli Innovation. Groundbreaking Genetics and Profit Meets Purpose. The annual celebration of Jewish writers, books, and ideas, Simon Family JCC’s Lee & Bernard Jaffe Family Jewish Book Festival provides opportunities to engage with talented authors about their latest… Read More


Film critic delights in pulling curtain on women who fight for ‘firsts’ and carry other women later

It was the perfect fit. Elizabeth Weitzman, Tricia Snyder, and members of United Jewish Federation of Tidewater’s Society of Professionals got together on a rainy February night, in a trendy boutique backlit with sparkly dresses, puffy winter jackets, iconic illustrations—and girl gusto…. Read More


Renegade Women in Film and TV author reveals the grit and granite that belies beautiful voices, pretty faces, masterful costumes, and stunning victories

Curious about what Funny Girl, Smart Girls at the Party, and Wonder Woman have in common? Ever wonder who Anna May Wong is, and what she did that Betty Davis, Salma Hayek, Mary Tyler Moore, Barbra Streisand, and Shonda Rhimes also do?… Read More


Spiritual late bloomer goes digging to discover what was ‘here all along’

Former Obama White House speechwriter Sarah Hurwitz came to Temple Emanuel to sign books and share what she learned on her post-White House Jewish journey on Sunday, December 8. The Lee and Bernard Jaffe Family Jewish Book Festival and the Milton “Mickey”... Read More


 Branding + Corporate

LinkedIn Bio: Shelley Tupper

Shelley Tupper is the person you meet one time and instinctively share something you’ve never told a soul. It might be a new career challenge or an idea you want to address, whatever it is, your private share is sacred to her. Shelley’s knack for vaulting people’s secrets and solving their problems on the fly goes way back…. Read More


If you want kick-ass social media, don't start with your social media plan.

Social media marketing is a financially feasible blessing for restaurant brands everywhere. But if you’re not hitting your unique social sweet spot, it can be costly. Not just for promoted posts but the "free" ones, too. Because wasting time you don't have to spare ain't free, amirite?Read More


Entrepreneur Life

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Candle Delirious: A writer chick gets lost and found in the candle space

REALITY TV—I’m wearing leggings with a neon-colored emoji pattern. My black tee says: Chick Lit: Psychotherapy + Aromatherapy.” I walk into the tank and introduce myself to six investors, known as sharks on the television show “Shark Tank.” …. Read More


 Product Development


Chick Lit Candles on The Dieline

With snark-infused positive psychology, Chick Lit could be the love child of Chelsea Handler and Martin Seligman. Conceived by an essayist and writing coach, Chick Lit was never meant to be just another beautiful candle that doesn’t stand out in the crowd. Lisa Richmon created each chick lit persona to fill a void in the niche candle and inspiration gift space…. Read More


Boujee Bento Box collection from Roast Rider

“Boujee (boo-zhee) adjective Luxurious in lifestyle, yet humble in character. We’re not that fancy. Boujee is just our take on real food, real fast. RR Boujee Bentos taste great and make you feel good.”… Take a Look